How Much Are OTAs Costing Your Hotel?
Enter your property's booking data and instantly see your annual OTA commission bill — and exactly how much you could recover with direct bookings.
Your Property Data
Adjust sliders — results update live
Monthly Total Bookings
Average Booking Value (£)
OTA Booking Share
OTA Commission Rate
Recovery Scenario
Direct Booking Recovery Target
Your MIA Monthly Subscription (£)
You're Paying OTAs Each Year
£98,280
£8,190/month · 130 OTA bookings/month
Commission You Could Keep
£29,484
30% of OTA bookings shifted to direct · £163,800 revenue recovered
MIA Payback
2 wks
Time to recover MIA cost
Net Annual ROI
2382%
After MIA platform cost
Ready to stop paying £98,280/year to OTAs?
See how MIA drives direct bookingsROI uses your entered MIA subscription cost. Commission figures are illustrative — adjust sliders to match your property. View MIA plans →
OTA Commission Rates — Industry Benchmarks
How much each channel takes per booking, and what a shift to direct means at scale.
| Channel | Typical Commission | On 200 bookings × £350 | Annual Cost |
|---|---|---|---|
| Booking.comMost used | 15–20% | £3,150–£4,200 | £37,800–£50,400 |
| Expedia | 18–25% | £3,780–£5,250 | £45,360–£63,000 |
| Airbnb (hotels) | 14–16% | £2,940–£3,360 | £35,280–£40,320 |
| Direct (via MIA) | 0% | £0 | £0 commission |
How MIA Converts OTA Lookers Into Direct Bookings
Guests book via OTAs because your website can't answer their questions at 2am. MIA closes that gap — instantly, in any language.
24/7 AI Booking Assistant
MIA answers every availability question instantly — day or night — keeping guests on your site instead of defaulting to Booking.com.
WhatsApp & SMS Recovery
Cart abandoners get a personalised WhatsApp message within 30 minutes. Your direct booking rate climbs week over week.
Rate Parity Confidence
MIA proactively tells guests your direct rate matches or beats OTAs — removing the last reason to book elsewhere.
Post-Stay Loyalty Loops
Personalised return offers after checkout. Repeat guests book direct 80% of the time — zero OTA commission, ever.
PMS-Connected Availability
Live room availability and instant confirmation through Opera, Mews, Cloudbeds and 10+ more — same certainty as OTAs, on your site.
Measurable Commission Saved
Track your direct vs OTA booking ratio inside MIA's dashboard. Watch your commission savings compound monthly.