About Vicky
Vicky Lalwani is Digital Marketing Director at SuperMIA, responsible for growth, digital marketing, product positioning and go-to-market strategy for the conversational AI platform.
His remit spans the full acquisition surface: SEO strategy and content planning, PPC research and campaign support, social media, landing-page messaging and conversion-rate optimisation. He runs the competitor and market research that shapes how MIA is positioned against the rest of the voice AI category, and owns the reporting and growth experimentation that decides what gets scaled.
He also builds the marketing systems themselves. That includes AI-assisted marketing workflows, MCP workflow planning, agent building and automation, and prompt systems that let a small team produce the output of a much larger one. It is an unusual position for a marketing lead — closer to operations engineering than campaign management — and it shapes how he writes about AI adoption.
Because he speaks with the businesses deploying these agents, his writing tends to start from their arithmetic rather than the technology: what a hotel loses to unanswered calls, what a dental practice recovers from after-hours booking, what changes in a pipeline when response time drops from hours to seconds. He publishes on SuperMIA about industry ROI, buyer decisions, comparison research and the conversion side of AI deployment.
